Holly Carmichael Creator of the TruWood Artisans Line

Seeing wood for what it is

TruWood Artisans is a fine furniture line with a twist, devised by Alberta’s Holly Carmichael. With many years’ experience designing and crafting high-end furniture for discerning tastes, she has launched a contemporary line that works exclusively with the inherent quirks of real wood.

Holly appreciates the beauty and challenge of designing with rather than counter to such natural occurrences as knots, cracks, sap wood and mineral marking. She rejects the notion that these are blemishes. By using the whole tree she not only avoids waste, but creates artistic pieces of furniture that are inspired by the wood itself.

It requires skilled craftsmanship and a trained eye to work with wood in such a way. The TruWood Artisans line is created by artists who possess both.

We are committed to environmentally conscious practices. All the wood that comes into the TruWood Artisans studio is from sustainable and managed forests.

UpperWoods Furniture Company

Chantal Ross