Company

Founder Holly Carmichael ventured into the millwork and furniture industry over 22 years ago. Holly quickly realized she loved the never-ending learning curve that woodworking is and shelved her plans to become a social worker in favour of working in the furniture industry (although she would continue to volunteer with high risk youth for many years to come).

In 2004, she recognized a growing demand for artisan-quality custom furniture in Edmonton and rose to the challenges and opportunities of this expanding niche market by establishing her own company. One of her goals was to provide high quality pieces and customer service – building pieces that she and her customers could be proud of. Since 2004, the team has built hundreds of custom pieces of residential furniture for local furniture stores, architectural firms, design groups and its own clientele.

Discerning clients sought unique furniture designs that differed from traditional, plain-lined items. They wanted much larger pieces and fully built-in units featuring a darker, more modern colour palette. In response, Holly spent countless hours making jigs and patterns and experimenting with joinery techniques and wood finishing methods – proving and honing her skills while forging valuable industry contacts and friendships that continue to hold strong.

Holly Carmichael’s fine craftsmanship is vividly displayed in all of her work, and especially in her pinnacle vision of TruWood Artisans custom furniture.